If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable.


On receiving the "Family of Man" Award (1964); as quoted by Alexander Kendrick in Prime Time (1969)

Edward R. Murrow Quotes

If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry...

If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry...

If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry...

If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry...