Edward de Bono Quote

With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them.

p. 29. - Lateral Thinking : Creativity Step by Step (1970)

With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many...

With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many...

With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many...

With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many...