Write a paper promising salvation, make it a 'structured' something or a 'virtual' something, or 'abstract', 'distributed' or 'higher-order' or 'applicative' and you can almost be certain of having started a new cult.
Dijkstra (1979) My hopes of computing science (EWD 709).
E.W. Dijkstra Archive: My hopes of computing science (EWD709)[cs.utexas.edu]