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Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
Drayton Bird
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There are no countries in the world less known by the British than these selfsame British Islands, or where more strange things are every day occurring.
George Borrow
Drayton Bird
Born:
1936
(age 89)
Bio:
Drayton Charles Colston Bird is a British marketing expert and public speaker.
Known for:
Commonsense direct marketing (1982)
How to Write Sales Letters That Sell (1994)
Commmonsense Direct Marketing (1998)
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