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Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
Drayton Bird
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There exists, between people in love, a kind of capital held by each. This is not just a stock of affects or pleasure, but also the possibility of playing double or quits with the share you hold in the other's heart.
Jean Baudrillard
Drayton Bird
Born:
1936
(age 90)
Bio:
Drayton Charles Colston Bird is a British marketing expert and public speaker.
Known for:
Commonsense direct marketing (1982)
How to Write Sales Letters That Sell (1994)
Commmonsense Direct Marketing (1998)
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