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Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
Drayton Bird
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You are never given a wish without also being given the power to make it true. You may have to work for it, however.
Richard Bach
Drayton Bird
Born:
1936
(age 89)
Bio:
Drayton Charles Colston Bird is a British marketing expert and public speaker.
Known for:
Commonsense direct marketing (1982)
How to Write Sales Letters That Sell (1994)
Commmonsense Direct Marketing (1998)
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