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Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
Drayton Bird
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Freedom is not worth fighting for if it means no more than license for everyone to get as much as he can for himself.
Dorothy Canfield Fisher
Drayton Bird
Born:
1936
(age 90)
Bio:
Drayton Charles Colston Bird is a British marketing expert and public speaker.
Known for:
Commonsense direct marketing (1982)
How to Write Sales Letters That Sell (1994)
Commmonsense Direct Marketing (1998)
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