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Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
Drayton Bird
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Absence of occupation is not rest, A mind quite vacant is a mind distressed.
William Cowper
Drayton Bird
Born:
1936
(age 89)
Bio:
Drayton Charles Colston Bird is a British marketing expert and public speaker.
Known for:
Commonsense direct marketing (1982)
How to Write Sales Letters That Sell (1994)
Commmonsense Direct Marketing (1998)
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