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Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
Drayton Bird
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I want it said of me by those who knew me best, that I always plucked a thistle and planted a flower where I thought a flower would grow.
Abraham Lincoln
Drayton Bird
Born:
1936
(age 88)
Bio:
Drayton Charles Colston Bird is a British marketing expert and public speaker.
Known for:
Commonsense direct marketing (1982)
How to Write Sales Letters That Sell (1994)
Commmonsense Direct Marketing (1998)
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