Douglas Rushkoff Quote

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.


ScreenAgers: Lessons in Chaos from Digital Kids (ed. 2006)


Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are...

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are...

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are...

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are...