The moment you frame your own awareness within a second level of self -consciousness is the moment your mind is most up for grabs.... You're safe because you have an ironic distance from the coercive techniques I'm employing. All of them that is, except this one. Are you on your guard yet? Does it feel good? Of course not.

Coercion: Why We Listen to what "they" Say (ed. Riverhead Books, 2000) - ISBN: 9781573228299