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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?

Donald Norman
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Every word she writes is a lie, including 'and' and 'the'.
Mary McCarthy

Donald Norman

Donald Norman
Creative Commons

Born: December 25, 1935 (age 88)
Bio: Donald Arthur "Don" Norman is the director of The Design Lab at University of California, San Diego.
Known for:
  1. The Design of Everyday Things (1988)
  2. Emotional Design (2004)
  3. The Design of Future Things (2007)
  4. Living with Complexity (2010)
Most used words:
  • device
  • design
  • technology
  • computer
  • problems
  • thought
  • human
  • errors
  • designers
  • stupid
  • based
  • criterion
  • customers
  • rational
  • people

WikipediaDonald Norman on Wikipedia

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