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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
Donald Norman
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In England, the profession of the law is that which seems to hold out the strongest attraction to talent, from the circumstance, that in it ability, coupled with exertion, even though unaided by patronage, cannot fail of obtaining reward.
Charles Babbage
Donald Norman
Creative Commons
Born:
December 25, 1935
(age 88)
Bio:
Donald Arthur "Don" Norman is the director of The Design Lab at University of California, San Diego.
Known for:
The Design of Everyday Things (1988)
Emotional Design (2004)
The Design of Future Things (2007)
Living with Complexity (2010)
Most used words:
device
design
technology
computer
problems
thought
human
errors
designers
stupid
based
criterion
customers
rational
people
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