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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?

Donald Norman
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All thought must, directly or indirectly, by way of certain characters, relate ultimately to intuitions, and therefore, with us, to sensibility, because in no other way can an object be given to us.
Immanuel Kant

Donald Norman

Donald Norman
Creative Commons

Born: December 25, 1935 (age 89)
Bio: Donald Arthur "Don" Norman is the director of The Design Lab at University of California, San Diego.
Known for:
  1. The Design of Everyday Things (1988)
  2. Emotional Design (2004)
  3. The Design of Future Things (2007)
  4. Living with Complexity (2010)
Most used words:
  • device
  • design
  • technology
  • computer
  • problems
  • thought
  • human
  • errors
  • designers
  • stupid
  • based
  • criterion
  • customers
  • rational
  • people

WikipediaDonald Norman on Wikipedia

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