Don Pepper Quote

As long as media is mass - when the consumer had no choice, when it was networks - you could fuck the consumer all day long with ring around the collar, because she had to get up and turn off the set to avoid it. With cable and interactive sets, with that remote control, you can't do that. It's got to be the polite invitation, instead of the harangue.

As quoted in: Inventing Desire (1993) by Karen Stabiner, p. 92.