More about David Ogilvy
David Ogilvy -
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Unless your campaign has a big idea, it will pass like a ship in the night.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
You will never win fame and fortune unless you invent big ideas.
Quote of the day
Art ought never to be considered except in its relations with its ideal beauty.
Alfred de Vigny
June 23, 1911
July 21, 1999
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