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You will never win fame and fortune unless you invent big ideas.
David Ogilvy
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Unless your campaign has a big idea, it will pass like a ship in the night.
David Ogilvy
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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David Ogilvy
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
David Ogilvy
Born:
June 23, 1911
Died:
July 21, 1999
(aged 88)
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