On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.


Confessions of an Advertising Man, 1971

David Ogilvy Quotes

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents...

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents...

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents...

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents...