There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.


Confessions of an advertising man (ed. Holiday House, 1963)

David Ogilvy Quotes

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more...

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more...

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more...

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more...