I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
Confessions of an advertising man (ed. Holiday House, 1963)
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
Confessions of an advertising man (ed. Holiday House, 1963)