David Ogilvy Quote

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

The Art of Writing Advertising: Conversations with Masters of the Craft (1965)

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their...

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their...

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their...

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their...