The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.


Confessions of an advertising man (ed. Holiday House, 1963)


The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make...

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make...

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make...

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make...