You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.


Ogilvy on Advertising, 1985, New York: Vintage Books, p. 14.

David Ogilvy Quotes

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or ...

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or ...

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or ...

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or ...