I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.


As quoted in: The Art of Writing Advertising: Conversations with Masters of the Craft (1990)

David Ogilvy Quotes

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my...

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my...

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my...

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my...