David Meerman Scott Quotes

5 Sourced Quotes

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

David Meerman Scott

As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.

David Meerman Scott

Many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

David Meerman Scott

Marketing is not about your agency winning awards. It's about your organization winning business.

David Meerman Scott

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

David Meerman Scott

David Meerman Scott

David Meerman Scott

Creative Commons

Born: March 25, 1961 (age 63)

Bio: David Meerman Scott is an American online marketing strategist, speaker, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 350,000 copies in print in more than 25 languages.

Known for:

Cashing in with content (2005)
Eyeball Wars (2000)

David Meerman Scott on Wikipedia

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