You are more likely to believe that a statement is true if you have heard it before - whether or not it is actually true.


Incognito: The Secret Lives of the Brain (ed. Vintage, 2011) - ISBN: 9780307379788


You are more likely to believe that a statement is true if you have heard it before - whether or not it is actually true.

You are more likely to believe that a statement is true if you have heard it before - whether or not it is actually true.

You are more likely to believe that a statement is true if you have heard it before - whether or not it is actually true.

You are more likely to believe that a statement is true if you have heard it before - whether or not it is actually true.