David Chalmers Quote
In developing my account of consciousness, I have tried to obey a number of constraints. The first and most important is to take consciousness seriously. The easiest way to develop a "theory" of consciousness is to deny its existence, or to redefine the phenomenon in need of explanation as something it is not. This usually leads to an elegant theory, but the problem does not go away.
The Conscious Mind: In Search of a Fundamental Theory (1996) - Introduction: Taking Consciousness Seriously