Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world hooked on competitions and awards ceremonies that celebrate creativity instead of strategy results and sustainability.


Do Good Design: How Design Can Change Our World (ed. Peachpit Press, 2008) - ISBN: 9780132104241

David Berman Quotes

Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world...

Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world...

Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world...

Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world...