As nonhuman animals, plants, and even 'inanimate' rivers once spoke to our oral ancestors, so the ostensibly inert letters on the page now speak to us! This is a form of animism that we take for granted, but it is animism nonetheless - as mysterious as a talking stone.
The Spell of the Sensuous: Perception and Language in a More-Than-Human World (ed. Vintage, 2012) - ISBN: 9780307830555