When a broad and significant change occurs in the organization, the first question many people ask is What's in it for me? or What's going to happen to me? This is an indication of the anxiety that occurs when people are faced with the uncertainty associated with organizational change.

David A Nadler (2010), "Techniques for the management of change," Robert Golembiewski (ed.) Handbook of Organizational Consultation, p. 1067; Quoted in: Diane Dormant, Joe Lee (2011). The Chocolate Model of Change.