Quote of the day
We must have religion for religion's sake, morality for morality's sake, as with art for art's sake…the beautiful cannot be the way to what is useful, or to what is good, or to what is holy; it leads only to itself.
Daniel Yankelovich

Born: December 29, 1924
Died: September 22, 2017 (aged 92)
Bio: Daniel Yankelovich was a public opinion analyst and social scientist.
Known for:
- The Magic of Dialogue (1999)
- Coming to public judgment (1991)
- Profit with Honor (2006)
- How Societies Learn (1998)






