Daniel Levitin Quote

Multitasking is a myth.... What's actually happening in the brain is sequential tasking.... the brain is rapidly shifting... so quickly and seamlessly that you don't really notice... What you end up with is attention that's been fractionated into little... bits and you're not able to actually sustain attention on any one thing.... You're not saving time. You're wasting time.

Talks at Google (Oct 28, 2014)