The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.


Thinking, Fast and Slow (ed. Penguin UK, 2011) - ISBN: 9780141918921

Daniel Kahneman Quotes

The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.

The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.

The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.

The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.