Unpredictability is in general a fine protective feature, which should never be squandered but always spent wisely. There is much to be gained from communication if it is craftily doled out — enough truth to keep one's credibility high but enough falsehood to keep one's options open. (This is the first point of wisdom in the game of poker: he who never bluffs never wins; he who always bluffs always loses.)

Kinds of Minds (1996)