Reification, the essential tendency of capitalism, can never be wholly realized. If it were, if the system were actually able to change individuals into things moved only by economic forces, it would collapse not in the long run, but immediately. The struggle of people against reification is, just as much as the tendency towards reification, the condition for the functioning of capitalism. Capitalism can function only by continually drawing upon the genuinely human activity of those subject to it, while at the same time trying to level and dehumanize them as much as possible.

p. 16 - The Imaginary Institution of Society (1975)