But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to that end than fear.


Book II, section 7; translation by Walter Miller - De Officiis – On Duties (44 BC)


But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to that end than fear.

But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to that end than fear.

But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to that end than fear.

But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to that end than fear.