Christian Homburg Quote

Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness.


"A configurational perspective on key account management", 2002


Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness.

Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness.

Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness.

Cross-functional KAM companies stand out with respect to both performance in the market and adaptiveness.