Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct.


Christian Homburg, and Bettina Rudolph. "Customer satisfaction in industrial markets: dimensional and multiple role issues." Journal of Business Research 52.1 (2001): 15-33.

Christian Homburg Quotes

Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct.

Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct.

Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct.

Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct.