Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups.


"A configurational perspective on key account management", 2002


Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups.

Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups.

Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups.

Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups.