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Chip Kidd - The cheese monkeys (2001)

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Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

Chip Kidd
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Yes, Garnett Grey was an Architect. Were a psychoanalyst to approach him from behind, tap his shoulder, and say 'Humanity,' Garrett'd spin and respond, without hesitation, 'Solvable'.

Chip Kidd
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Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.

Chip Kidd
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Commercial Art tries to make you buy things. Graphic Design gives you ideas.

Chip Kidd

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How full of trifles everything is! It is only one's thoughts that fill a room with something more than furniture.
Wallace Stevens

Chip Kidd

Chip Kidd
Creative Commons

Born: September 12, 1964 (age 61)
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