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Chip Kidd -
The cheese monkeys (2001)
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Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
Chip Kidd
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Yes, Garnett Grey was an Architect. Were a psychoanalyst to approach him from behind, tap his shoulder, and say 'Humanity,' Garrett'd spin and respond, without hesitation, 'Solvable'.
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Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.
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Commercial Art tries to make you buy things. Graphic Design gives you ideas.
Chip Kidd
Quote of the day
In England, the profession of the law is that which seems to hold out the strongest attraction to talent, from the circumstance, that in it ability, coupled with exertion, even though unaided by patronage, cannot fail of obtaining reward.
Charles Babbage
Chip Kidd
Creative Commons
Born:
September 12, 1964
(age 60)
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