Charles Kettering Quote

You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should have foreseen what was necessary and had it ready to a point where people never knew they wanted it until it was made available to them.


As quoted in Scientific American (August 1934) p. 243


You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should...

You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should...

You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should...

You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should...