You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should have foreseen what was necessary and had it ready to a point where people never knew they wanted it until it was made available to them.


As quoted in Scientific American (August 1934) p. 243

Charles Kettering Quotes

You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should...

You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should...

You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should...

You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should...