Charles H. Sandage Quotes

2 Sourced Quotes

Advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser. The weight of evidence denies this ability. Instead, evidence supports the position that advertising, to be successful, must understand or anticipate basic human needs and wants and interpret available goods and services in terms of their want-satisfying abilities. This is the very opposite of manipulation.

Charles H. Sandage

The prevailing attitude appears to be that advertising is first and foremost a business and that it should forget about trying to become a profession. To this I must say that advertising will continue to have a weak public image and fall short of meeting its social obligation until the field of practice is built on a strong professional base and craftsmanship is recognized as a means to an end, not an end in itself.

Charles H. Sandage