The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.


As quoted in: Good Advice (1982) by Leonard Safir and William Safire

Charles Edwards Quotes

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts...

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts...

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts...

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts...