We are ashamed to seem evasive in the presence of a straightforward man, cowardly in the presence of a brave one, gross in the eyes of a refined one, and so on. We always imagine, and in imagining share, the judgments of the other mind. A man will boast to one person of an action — say some sharp transaction in trade - which he would be ashamed to own to another.

p. 184-5 (1922) - Human Nature and the Social Order, 1902