Companies need connections to their markets to create long-term loyalty.


Groundswell: Winning in a World Transformed by Social Technologies (ed. Harvard Business Press, 2011) - ISBN: 9781422161982


Companies need connections to their markets to create long-term loyalty.

Companies need connections to their markets to create long-term loyalty.

Companies need connections to their markets to create long-term loyalty.

Companies need connections to their markets to create long-term loyalty.