Companies need connections to their markets to create long-term loyalty.
Groundswell: Winning in a World Transformed by Social Technologies (ed. Harvard Business Press, 2011) - ISBN: 9781422161982
Companies need connections to their markets to create long-term loyalty.
Groundswell: Winning in a World Transformed by Social Technologies (ed. Harvard Business Press, 2011) - ISBN: 9781422161982