The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when they think about you, you've got to stand out in their minds—like one of those characters in a novel.


Lipstick Jungle: A Novel (ed. Hachette Books, 2005) - ISBN: 9781401383367

Candace Bushnell Quotes

The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when ...

The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when ...

The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when ...

The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when ...