Bruce Henderson (author) Quotes

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Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.

Bruce Henderson

Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.

Bruce Henderson

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

Bruce Henderson

Bruce Henderson

Bruce Henderson

Bio: Bruce Henderson is an American journalist and author of more than 20 nonfiction books, including a #1 New York Times bestseller, And the Sea Will Tell. His most recent book is Rescue at Los Baños: The Most Daring Prison Camp Raid of World War II.

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