The number one rule of today's marketing – the key secret of those who seek to control your beliefs and habits in order to take your money, your votes, your time or whatever else it is they desire from you – is to always keep in mind that nobody really believes they can be manipulated.

"The One Real Reason You Are Stressed Out, Overweight, Depressed or Angry", SixWise.com, undated (accessed 2006-06-23)