People almost invariably arrive at their beliefs not on the basis of proof but on the basis of what they find attractive.


De l'Art de persuader ["On the Art of Persuasion"], written 1658; published posthumously.


People almost invariably arrive at their beliefs not on the basis of proof but on the basis of what they find attractive.

People almost invariably arrive at their beliefs not on the basis of proof but on the basis of what they find attractive.

People almost invariably arrive at their beliefs not on the basis of proof but on the basis of what they find attractive.

People almost invariably arrive at their beliefs not on the basis of proof but on the basis of what they find attractive.