Technique for its own sake can be disastrous. Because, after a while, you're so anxious to do things differently, and do them better and funnier and more brilliantly than the next guy, that becomes the goal of the ad, instead of the selling of the merchandise.


Bill Bernbach Said (1989)

Bill Bernbach Quotes

Technique for its own sake can be disastrous. Because, after a while, you're so anxious to do things differently, and do them better and funnier and...

Technique for its own sake can be disastrous. Because, after a while, you're so anxious to do things differently, and do them better and funnier and...

Technique for its own sake can be disastrous. Because, after a while, you're so anxious to do things differently, and do them better and funnier and...

Technique for its own sake can be disastrous. Because, after a while, you're so anxious to do things differently, and do them better and funnier and...