Bill Bernbach Quote

A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead.


Bill Bernbach Said (1989)

Picture Quote 1

A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and...

Picture Quote 2

A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and...

Picture Quote 3

A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and...

Picture Quote 4

A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and...