You've got to live with your product. You've got to get steeped in it. You've got to get saturated with it. You must get to the heart of it. Indeed, if you have not crystallized into a single purpose, a single theme, what you want to tell the reader, you CANNOT be creative.


Bill Bernbach Said (1989)

Bill Bernbach Quotes

You've got to live with your product. You've got to get steeped in it. You've got to get saturated with it. You must get to the heart of it. Indeed,...

You've got to live with your product. You've got to get steeped in it. You've got to get saturated with it. You must get to the heart of it. Indeed,...

You've got to live with your product. You've got to get steeped in it. You've got to get saturated with it. You must get to the heart of it. Indeed,...

You've got to live with your product. You've got to get steeped in it. You've got to get saturated with it. You must get to the heart of it. Indeed,...