The world would be a happier place than it is if acquisitiveness were always stronger than rivalry. But in fact, a great many men will cheerfully face impoverishment if they can thereby secure complete ruin for their rivals. Hence the present level of taxation.
Vanity is a motive of immense potency. Anyone who has much to do with children knows how they are constantly performing some antic, and saying "Look at me." "Look at me" is one of the most fundamental desires of the human heart. It can take innumerable forms, from buffoonery to the pursuit of posthumous fame.

What Desires Are Politically Important? (1950)