A form of influence such as advertising sets out intentionally to insulate reactors (mindless consumers) from the more conscious and critical selves (potential abstainers) not by multiplying alternatives (as laisser-faire advocates of the market economy would like to believe) but by provoking dormant and partial desires in a way that circumvents the normal, conscious, rational process.


p. 69-70 - Forced to be Free (1971)

Benjamin Barber Quotes

A form of influence such as advertising sets out intentionally to insulate reactors (mindless consumers) from the more conscious and critical selves...

A form of influence such as advertising sets out intentionally to insulate reactors (mindless consumers) from the more conscious and critical selves...

A form of influence such as advertising sets out intentionally to insulate reactors (mindless consumers) from the more conscious and critical selves...

A form of influence such as advertising sets out intentionally to insulate reactors (mindless consumers) from the more conscious and critical selves...