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Ben Shneiderman -
Leonardo's Laptop (2002)
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The old computing was about what computers could do; the new computing is about what users can do. Successful technologies are those that are in harmony with users' needs. They must support relationships and activities that enrich the users' experiences.
Ben Shneiderman
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Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis
Ben Shneiderman
Creative Commons
Born:
August 21, 1947
(age 78)
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