Whenever I face a hard decision or a risky situation in life (personally or professionally), all my thinking, all my analysis, all my planning can be boiled down to four simple questions:
1. What is the best thing that can happen if I do this?
2. What is the worst thing that can happen if I do this?
3. What is the best thing that can happen if I don't do it?
4. What is the worst thing that can happen if I don't do it?

p. 21 - Take The Risk (2008)