Quote of the day
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Basil John Mason

Born: August 18, 1923
Died: January 6, 2015 (aged 91)
Bio: Sir John Mason is an expert on cloud physics and former Director of the UK Meteorological Office. His work includes the Mason Equation, giving the growth or evaporation of small water droplets.
Known for:
- The physics of clouds (1957)
- Clouds, rain, and rainmaking (1962)
- The Surface Waters Acidification Programme (1990)