Barry Nalebuff Quote

Most "original" ideas aren't completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions and solutions in search of problems.

Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small (ed. Harvard Business Press, 2006) - ISBN: 9781422104347

Most original ideas aren't completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions ...

Most original ideas aren't completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions ...

Most original ideas aren't completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions ...

Most original ideas aren't completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions ...